Content and education = The foundation of BTR Media 's brand. And we don't plan
By Destaney Wishon · October 20, 2026 · Curated by George's Blog
Content and education = The foundation of BTR Media's brand.
And we don't plan on losing that momentum anytime soon.
If anything, we plan to pour some fuel on the fire.
Which is exactly what it feels like with Cameron Yoder officially joining the BTR team!!!!
FUEL ON THE FIRE 🔥
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Cameron and I first met on a podcast 6 years ago.
I think I actually offered him a job then and there. 😅
Could we have hired him back then? Absolutely not.
But if anything, I am a dreamer.
🤣
And we have finally made that dream a reality!!
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In an era flooded with watered-down AI content and shiny object syndrome galore, we want to be different.
We want to prioritize focus and depth.
Stronger relationships, new connections, and perfecting the model of "Do things that DON’T scale".
That’s why we’re creating more educational content, giving our team a bigger voice, highlighting the humans behind the results, and acting as a real-time consultant for brands, whether we manage them or not.
And with Cameron and Colby dominating the mustache marketing game, the new era of BTR is just beginning 😎
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Also, throw back to the oldest photo I could find of us!
2022 Sell + Scale with Nelly 🤣