The BTR Media service philosophy is built on a few principles - 🔶 Transparency
By Destaney Wishon · October 31, 2026 · Curated by George's Blog
The BTR Media service philosophy is built on a few principles -
🔶 Transparency and data accessibility - Do our clients have access to the data they need to make informed decisions?
🔶 Education and understanding - Do our clients understand the "why" behind our strategies?
🔶 Results and relationships - Speaks for itself 😏
We've been rolling out the BTR MCP over the last few weeks, and we are seeing the impact it has had across each of these principles 🗝️
Quick overview for those curious 📚
1️⃣ MCP: connect AI to real data
The MCP lets Claude work directly with our systems: our data warehouse, Amazon Ads, AMC, meeting transcripts, Drive and Slack. No copy-pasting exports or reporting downtimes. Access follows each person's login, so client data stays where it belongs.
2️⃣ Plugins: teach it how we work
A connection alone isn't enough. AI with data but no context is lame 👎
We package our expertise into plugins: performance metrics with our formulas, AMC with our schema and query rules, reports with our branding. Our schema reference updates every night, so the AI checks what's real instead of guessing.
3️⃣ Artifacts: make the work last
Outputs become dashboards and reports the team can come back to and share, not answers lost in a chat window.
What this means day to day:
🔶 Account managers, not engineers, run advanced AMC analysis
🔶 Client questions from calls turn into data answers fast
🔶 Every person works from the same playbook