It is IMPOSSIBLE to keep up with it all. There's a new AI rollout every few hour
By Destaney Wishon · October 17, 2026 · Curated by George's Blog
It is IMPOSSIBLE to keep up with it all.
There's a new AI rollout every few hours.
The retailers are pushing innovation faster than ever.
Walmart, Target, Amazon, Instacart, Kroger, TikTok, Pinterest....and all of the shiny objects oh my!!
The reality?
No single person can keep up with it all. And that's exactly why we've empowered our team to take on the task at scale.
At BTR Media, we are trying to build an organization of innovators, thought leaders, and educators.
(not just SOP followers)
This topic is extremely top of mind coming off of the event we hosted yesterday alongside Xnurta and Amazon Ads.
Ashlee Earl and Gibby H. represented BTR and led a masterclass session on all things DSP and AMC.
I am a big believer in the philosophy "You truly understand a topic only after you try to explain or teach it to someone else".
Which is why I LOVE seeing our team get out there, and teach what they know.
It's the only way to continue to maintain innovation at scale!