Video in Sponsored Products is going to become increasingly important for you to
By Andrew Bailiff ยท July 24, 2026 ยท Curated by George's Blog
Video in Sponsored Products is going to become increasingly important for you to think about. Here's why:
Amazon might have launched it for you, without your permission, BUT
It is now YOUR ๐ฑ๐ณ๐ฐ๐ฃ๐ญ๐ฆ๐ฎ to optimize.
I promised more on Sponsored Product Video in a post earlier this week. Here's 11 weeks of real data from a few different brands. May 1 to Jul 19:
๐น $217.5K SPV spend
๐น 9.2% of SP spend across the period. 13.6% over the last 4 weeks
๐น Weekly ROAS climbed from 2.0x to 2.9x
๐น Weekly video spend held around $24K the entire run.
13% of SP spend and growing? That is something to keep an eye on.
๐ช๐ต๐ฎ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐บ๐ผ๐๐ฒ๐ฑ ๐ถ๐:
Likely just Amazon testing the new placements, continuing to ramp up exposure.
We also launched new creative. Short, benefit-driven videos hit full rotation in June-July for SPV.
CTR went from 1.25% to 1.62%. The 4 weeks since: 2.8x ROAS vs 2.4x the prior 4. ACOS down almost 6 points.
Same budgets. Same targets. More delivery from Amazon. Different creative.
๐ง๐ต๐ฒ ๐ฝ๐ฎ๐ฟ๐ ๐๐ต๐ฎ๐ ๐๐๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ๐ฑ ๐บ๐ฒ:
SPV now performs within 0.1x of the account's overall SP ROAS. 2.8x vs 2.9x.
The placement is running at near parity with the rest of Sponsored Products.
๐ช๐ต๐ ๐๐ผ๐ ๐๐ต๐ผ๐๐น๐ฑ ๐ฐ๐ฎ๐ฟ๐ฒ:
If video is anywhere near 10% of your SP spend, and you haven't isolated it, it's time to look into it.
Pull the Sponsored Products Video report (same Reports flow as Monday's Prompts post). Check your share of spend, then your CTR spread by product line.
One warning: the export rolls all your videos into one line. Per-video winners take more digging. That's exactly where the answers are.
What % of your SP spend is video right now? And how are you leaning into it?
#amazonppc #amazonads #amazonadvertising