Magic Spoon launching a new product on Amazon has a trampoline. "We want to hit
By Daniel Tejada 🚀 · October 6, 2026 · Curated by George's Blog
Magic Spoon launching a new product on Amazon has a trampoline.
"We want to hit $1M a month on Amazon, how do we do that?"
Everyone wants to jump straight to ad budget or announce a massive revenue target.
Wrong first question.
The first question is simple: what type of launch is this?
Are you an established brand with existing customers and branded search volume?
Or are you net new to Amazon?
Because launching on Amazon is expensive, but launching net new is about 4x more expensive.
When Magic Spoon launches protein pastries, they already have customer trust and search traffic.
TONS of people type their brand into the search bar.
They get a built-in launchpad aka repeat customers who are open to new product purchases.
When k2o launched skincare hydration, they started at zero reviews and zero brand halo.
Every single click has to be bought the hard way and trust me Jay Hunter is doing it the right way haha.
It is literally jumping with or without a trampoline.
Before you declare a $1M run rate, you have to do the category homework in tools like SmartScout and Helium 10.
Look at the review counts, the price points, and actual unit economics.
A premium skincare product needs a completely different playbook than a low-price entry that chews through your margin on ad spend.
Then you have to work backwards: How quickly can you realistically scale?
When do you need to hit profitability?
Can your supply chain handle that velocity month over month?
Build a 1 to 2 year forecast with real benchmarks before throwing money at ads
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#straightupgrowth #amazonadvertising #ecommerce #brandgrowth