From less than $800k to $22M on Amazon in the past 3ish years.
By Daniel Tejada 🚀 · September 24, 2026 · Curated by George's Blog
From less than $800k to $22M on Amazon in the past 3ish years.
That is over 27x growth for one of our CPG brands at Straight Up Growth.
Receipts in the screenshot below.
How do we do it?
Step 1: Audit & Analyze
We find the leaks first:
• Cut wasted ad spend bleeding budget
• Measure organic sales, TACoS, and the halo effect
• Analyze market share against category competitors
• Fix listing creative and optimize conversion rate
• Turn on DSP to retarget and build brand defense
Step 2: Forecast
Map out the targets and plan the growth before scaling spend. No guessing.
Step 3: Execute
Launch restructured campaigns, roll out high-converting creative, and push ad dollars into the terms that drive organic rank.
Step 4: Adjust (as needed)
Amazon changes fast. Monitor the data, trim underperforming spend, and reallocate budget to what moves the needle.
Step 5: Bask in the results
When the fundamentals are locked in, the Amazon flywheel takes over.
Scaling like this takes serious work, but the results speak for themselves.
#straightupgrowth #amazonadvertising #cpg