Neutonic is building an energy brand across 3 completely different product forma
By Daniel Tejada 🚀 · November 5, 2026 · Curated by George's Blog
Neutonic is building an energy brand across 3 completely different product formats.
But there's one thing I'd change about how they're growing on Amazon.
They sell energy pouches (think ZYN, but for energy), ready-to-drink beverages, and powders.
I've been seeing these guys all over paid social lately, so naturally I got curious about their Amazon business.
When I looked at the keywords driving sales, almost all were branded.
People discover Neutonic elsewhere, search for them on Amazon, and buy.
Credit to their paid social team because it's clearly working.
But 69% of Amazon searches don't include a brand name.
And that's where I'd focus if we took over their account tomorrow.
1. Pick one product to win new customers.
Their RTDs drive most of their revenue, but beverages are expensive to ship.
I'd compare margins, search demand, and acquisition costs across all three formats before deciding which product to prioritize.
A lighter-weight product could be a much better opportunity for profitable growth.
2. Make a few changes to their listings.
First off, their hero images are REALLY good.
Clear branding, strong presentation, and unique selling points right on the hero image. Bonus points for that.
But image #2 on most listings is nutritional information.
Important? Sure. But probably not the second most compelling reason to buy.
I'd move the strongest conversion-focused images up and supporting information further back.
I'd also add video and interactive modules to their Premium A+ content.
3. Start taking organic search share from competitors.
Here's where it gets interesting.
Odyssey Elixir has a product doing roughly $150K/month on Amazon, while Neutonic's top RTD beverage product is around $45K/month and $164K/month in total in the energy drink category.
Odyssey is showing what's possible in searches like "nootropic energy drink."
So how do we close that gap?
Identify high-opportunity non-branded keywords, calculate the orders needed to improve organic rank, and determine what we're willing to spend to get there.
As organic rankings improve, Neutonic can capture more traffic without paying for every click.
Luke Betts, Harry Cotgrove, and João Miguel Brito already figured out how to get people interested in the brand.
Now I'd want Amazon introducing Neutonic to people who've never heard of them.
That's where the next stage of growth could come from.