From $17k to $1.7 million per month on amazon in the past 3ish years When we fir
By Daniel Tejada 🚀 · November 14, 2026 · Curated by George's Blog
From $17k to $1.7 million per month on amazon in the past 3ish years
When we first talked to this brand they weren't even live on amazon.
Resellers were selling about $17,000 worth of product on platform.
They already had a business and retailer so they had to worry about inventory constraints.
So launching on amazon as an existing business isn't so easy since it's not exactly part of your process.
At Straight Up Growth we identified what products made sense for amazon.
We like to use the analogy less in cases like this.
Inventory limits, ad budgets for each product that we launched
And to make things super fun this brand has a 6 month lead time and strict inventory constraints
Forecasting was tough and since this brand is in the beauty category... sephora is always queen.
It was an uphill battle and sephora usually got priority on inventory over amazon.
Aaaaand this is beauty so its a saturated competitive space!
But we were successful and continued to grow every year.
Shooooot were up 61% YTD on this account!
At the end of the day our process was:
Step 1: Forecast and analyze the category
Do a proper category analysis on your competitors, check their units, rev, growth, reviews, and more... Then map out the targets and plan the growth before scaling spend. No guessing EVERRR.
Step 2: Execute
Launch restructured campaigns, roll out high-converting creative, and push ad dollars into the terms that drive organic rank.
Step 3: Adjust (as needed), add DSP, and launch products at the right time.
Amazon changes fast. Monitor the data, trim underperforming spend, look at inventory to see what could work on amazon, and reallocate inventory + budget to what moves the needle.
Step 4: Bask in the results
When the fundamentals are locked in, the Amazon flywheel will take over.
Want to know what this would look like for your brand?
Comment ‘AUDIT’ and I’ll send you a free category breakdown.