HNY+ just crossed $150k/month on Amazon.
By Daniel Tejada 🚀 · July 24, 2026 · Curated by George's Blog
HNY+ just crossed $150k/month on Amazon.
That's a big deal for any brand, but especially in a saturated space like theirs.
Making your first $150k a month on Amazon is one of the hardest things you can do. Scaling that to $1M a month?
That's the next challenge.
Here's what HNY+ did right to cross that mark:
Brand launched in June 2025, took 1 year to hit $100k/month. That growth rate is solid.
They invested heavily in social and influencer activations (you can see it in their branded search volume).
What they did well:
1. Built beautiful listings that stay on brand aesthetic. They have us vs thems in their image stacks, product images with icons, short simple USPs.
Their images are so good, I'd buy it just from looking at them, no bullet points needed.
2. Scaled to 5% market share in their category on Amazon. In a crowded space, that's impressive.
Here's how they go from $100k to $1M per month:
1. Expand their market. Their main competitor Honey Stinger does $1M/month, but there are a lot of other products in sports endurance and supplements that HNY+ can steal from. Move into new markets and ICPs because this is a different type of delivery system for endurance athletes and health-focused consumers.
2. Start looking at Amazon Marketing Cloud data. New-to-brand customers at a brand campaign level, repeat purchases, subscribe and save. How can we get more out of each customer?
3. DSP (but not top of funnel yet). Bottom funnel strategy - retarget those with abandoned carts and those who have engaged. Hit them with some DSP placements.
Big props to the HNY+ team. Crushing it so far.
Shoutout to the founders Luke Smialowicz Liam Brogan and Ross Cooley on this milestone. Hit me up if you want to jam on what's next.
Aaand for brands in this Amazon rev range, what's been the hardest part of scaling from $100k to $1M for you?
#straightupgrowth #amazonads #amazonadvertising