I've audited 60+ Amazon brands losing revenue. Every time, the cause was buried
By Brandon Fishman · June 18, 2026 · Curated by George's Blog
I've audited 60+ Amazon brands losing revenue. Every time, the cause was buried in one of the same four places:
1. SKU-level P&L
Before we look at the channel, we look at the unit. Margin per SKU after FBA, referral fees, returns, and storage. Most of the time, the answer to "why is revenue down" is sitting in that one view.
2. Subscriptions
Look at whether subs are growing or declining. Subscribe & Save subscribers are the customers paying for your business with reorders. When you lose them, they don't come back automatically. The churn doesn't always hit your daily report right away either, so revenue can look fine one week and lower the next.
3. Wasted ad spend
We run a pretty extensive ad audit looking for wasted spend. A lot of accounts have wasted spend in the middle of the night or super early in the morning. And a lot have heavy spend on low-converting products.
4. Retention rate and LTV-to-CAC
A lot of brands with repeat-rate products look too much at the first order. You might have a $30 product, but it has a $400 LTV over two years. If you're only looking at order one, the product looks unprofitable when it's actually one of your best.
♻️ Repost if this is the audit your brand hasn't run yet.
Click the link in my profile to connect with Prime Team Agency.