If you're launching on Amazon without Product Opportunity Explorer, you're basic
By Brandon Fishman · September 29, 2026 · Curated by George's Blog
If you're launching on Amazon without Product Opportunity Explorer, you're basically flying blind. Amazon just featured our client Epsom-It on the Accelerate stage for using it right.
Their CEO, Heather Nantes, talked about one product they developed without the same niche and customer data.
It took about a YEAR to a YEAR AND A HALF to sell through the opening inventory.
Their latest products, built using Opportunity Explorer and niche reports, took about 6 WEEKS to sell through a similar opening inventory.
That's a hell of a difference.
This is why we use Opportunity Explorer so heavily at Prime Team Agency.
Before a brand dumps money into a launch, we want to know what customers are searching for, what they're saying, who already owns the category and where there is whitespace.
For Epsom It, the data showed customers associating magnesium with sleep. That gave them a clear opportunity to build around before investing in the launch.
Amazon literally put them on stage as the example of how to use this tool correctly.
Pretty cool to be their partner.
If you're trying to figure out what product to launch next, DM me. We'll show you how we use Opportunity Explorer at PTA.