The fastest growing Amazon vendor accounts are sometimes the hardest to manage p
By Ant Finch · May 6, 2026 · Curated by George's Blog
The fastest growing Amazon vendor accounts are sometimes the hardest to manage profitably.
Mainly because volume can hide margin problems.
When turnover is growing, the P&L feels fine.
Deductions look small as a percentage.
Funding commitments feel manageable against a growing base.
Nobody asks hard questions about ASIN level profitability.
Then growth slows, or a terms negotiation starts, then the real picture emerges.
A settlement discount that was 1.5% of £2m is a very different conversation at £8m.
AVS has compounded into one of your highest costs.
Promotional spend that was affordable at low volume is now structurally embedded.
And the ASINs closest to suppression are the ones that drove the growth in the first place.
Volume growth without margin protection doesn't build an Amazon business.
Is your growth making your Amazon account stronger or just larger?
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