Three of the six shops I looked at this month were losing money. None of them co
By Paul Harvey · November 13, 2026 · Curated by George's Blog
Three of the six shops I looked at this month were losing money.
None of them could tell me which number was doing it.
Every TikTok Shop runs on the same sum. Four numbers, multiplied. When sales drop, one of the four moved first. Most brands skip that step and go straight to "spend more on GMV Max" or "get more creators".
One shop doubled down on clicks while its product page quietly stopped converting. Another had a great product page that nobody was clicking on. The biggest shop was growing, and the growth was hiding a leak.
Same sum. Three different fixes.
I've written up all four shops in this week's Teardown, with the card in Seller Center that shows you yours.
Which of your four numbers moved last month? And do you actually know, or are you guessing?