Every TikTok Shop we run gets the same team and the same playbook. In September
By Paul Harvey · October 24, 2026 · Curated by George's Blog
Every TikTok Shop we run gets the same team and the same playbook.
In September they ended up miles apart.
I pulled the Seller Center numbers for six of them. What split them wasn't effort or budget. It was how long each shop had been live, and whether it kept sending samples the whole way.
New shops look brilliant on TikTok's own efficiency score. Shops that switch ads on too early quietly lose money on every sale. The ones that never stopped sampling barely pay for ads at all.
I've broken down each stage with the real numbers, plus what I'd tell a brand new shop to do month by month.
Where's your shop right now, and are you still sending samples?