Most brands judge a creator on their first video. ⠀ That's the wrong video. ⠀ I
By Paul Harvey · October 30, 2026 · Curated by George's Blog
Most brands judge a creator on their first video.
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That's the wrong video.
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I pulled 90 days of data from 11 TikTok Shops. Same team running them. Same playbook.
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Two did over $1M. Two haven't made a sale yet.
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The gap wasn't followers. It wasn't commission. It wasn't the product.
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It was the second video.....
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In three of the four biggest shops, creators who posted two or more times drove over 90% of creator video sales. 99%. 97%. 93%.
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The creators who posted once and disappeared? Barely a rounding error.
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Which changes who you chase. Most brands celebrate the creator who posts once and gets views, then move straight on to the next one.
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The money is in going back. A creator who sold once has already found the angle that works for your product. Ask for another. Then another.
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I wrote up the full breakdown, shop by shop, including the one still stuck at 62% and why. Link in the comments.
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How many of your creators have posted for you more than once?
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#TikTokShop #Ecommerce #AffiliateMarketing