350 clicks. Zero sales. ⠀ That's one shop's last 30 days. People found the produ
By Paul Harvey · November 7, 2026 · Curated by George's Blog
350 clicks. Zero sales.
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That's one shop's last 30 days. People found the product, tapped on it, had a look, and left.
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Most brands in that spot do the same thing. More ads. More creators. More traffic.
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It won't help. Traffic isn't the problem.
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Every TikTok Shop sale is the same sum:
Impressions × click rate × conversion rate × order value.
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GMV is just the answer. When it drops, one of those four broke. Fix the wrong one and you spend money making it worse.
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I ran this on six shops that did $493K between them in 30 days.
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Three of the four I could read properly were leaking in the same place. Conversion. The click happened. The sale didn't.
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One shop got 32% more clicks and 23% fewer orders. More people walking in, fewer walking out with something.
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That's a product page problem, a price problem, or a video promising something the page doesn't show. Not a traffic problem.
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I wrote up how to find which of the four is broken in your shop, using numbers already sitting in Seller Center. Link in the comments.
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Do you know your conversion rate off the top of your head?
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#TikTokShop #Ecommerce #DTC