I’ve spent 10 years selling on Amazon.... and one of the hardest lessons has bee
By Paul Harvey · October 13, 2026 · Curated by George's Blog
I’ve spent 10 years selling on Amazon.... and one of the hardest lessons has been this:
Being good at Amazon can actually slow you down on TikTok Shop.
Not because the experience is useless.
Because it’s very easy to assume the same playbook should work everywhere.
It won’t.
The habits, assumptions and tactics that helped you grow on Amazon can become constraints when you move off Amazon.
Sometimes the answer isn’t to learn one more TikTok tactic.
It’s to unlearn the Amazon one first.
I still catch myself doing this.... trying to make a new channel fit an old model, rather than understanding how that channel actually works.
The transferable skill isn’t knowing every Amazon trick.
It’s testing, failing, learning and changing quickly.
Amazon experience is valuable.
Just don’t let it become the reason you treat TikTok Shop like Amazon 👊