A score of 2.7 took a TikTok Shop's sales to almost zero. Not a ban. Not a polic
By Paul Harvey · September 30, 2026 · Curated by George's Blog
A score of 2.7 took a TikTok Shop's sales to almost zero.
Not a ban. Not a policy strike. One number.
Spoke to the founder last week. Good product. Real reviews. Ticking along nicely.
Then their Shop Performance Score slid to 2.7.
Here's what switched off:
Affiliates. Creators can't promote the product.
Campaigns. Locked out of the promos.
GMV Max. No ads.
Three growth levers, gone in one go.
The bit that stings? SPS is boring ops stuff.
Late dispatch. Cancellations. Slow replies. Bad reviews left to rot.
Nobody opens a TikTok Shop to fix dispatch times.
So it gets ignored until the tap's off.
What's your SPS sitting at right now?
#TikTokShop #Ecommerce #BlackFriday