One of the most common conversations I'm having with Amazon vendors right now is
By Ant Finch · July 16, 2026 · Curated by George's Blog
One of the most common conversations I'm having with Amazon vendors right now isn't about margin, terms or ad spend.
It's about who should be running their Amazon business.
In house team.
Agency.
Hybrid.
Something else.
And the honest answer is it depends on something most brands haven't figured out yet.
Not more headcount.
Not more budget.
Not whether their current agency is performing.
It's whether anyone internal or external really understands the full commercial model and how to influence it.
Here's what I see...
In house teams know the platform operationally but have never been given the commercial framework to manage it as a self contained P&L.
Agencies optimising to metrics that make the dashboard look good but have no connection to invoice price or net margin.
Hybrid models where nobody is quite sure who owns the commercial objectives..so nobody ownes it.
How you choose to structure and service Amazon isn't the problem.
The problem is building a team (whatever shape it takes) without being clear on what Amazon needs from you and what you need from Amazon to make it sustainable.
Operational capability is a hygiene factor.
Commercial understanding is what makes the difference on performance.
In house or agency....does your team know your real net margin position by ASIN right now?
If not...that's the conversation to have before you restructure anything.
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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days.