If your Amazon strategy is built around growing revenue it's probably not workin
By Ant Finch · July 2, 2026 · Curated by George's Blog
If your Amazon strategy is built around growing revenue it's probably not working hard enough for you.
I know that sounds wrong.
Revenue growth feels like the goal.
It's what gets reported in board meetings.
It's what the vendor manager celebrates.
It's the number everyone can see.
But revenue without the margin is just a bigger version of the same problem.
Vendors that focus exclusively on growing the top line almost always find the same thing eventually.
More volume.
More complexity.
More ad spend.
More terms.
More operational pressure.
A margin report that seems to always fall short of target
The question worth asking isn't how do we grow on Amazon..it's how do we grow profitably..and what do we need to do to do this?
Most brands never ask the second one, however the ones that do build something sustainable for the long term.
Is your current Amazon plan built around revenue or margin?
If it's revenue it might be time to rebuild it.
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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days.