Your margin issue on Amazon isn't because of your strategy. Every Amazon vendor
By Ant Finch · May 27, 2026 · Curated by George's Blog
Your margin issue on Amazon isn't because of your strategy.
Every Amazon vendor has a strategy or 90 plan..
Topline growth.
Category share.
Efficient operations.
I've heard versions of these from almost every vendor I've worked with, but most of them still can't tell me their net margin by sku.
That's the biggest problem when it comes to building a profitable Amazon business.. because most brands focus on what they can see...
Gross revenue targets that ignore what Amazon actually takes.
Ad spend measured on ACoS or ROAS.
Coop agreed and doing nothing.
Chargebacks logged and forgotten instead of being analysed and fixed.
CRaP risk ASINs going unnoticed in the middle of the catalogue while everyone watches the hero SKUs.
None of that is the strategy failing and Vendor Central isn't going to fix it for you.
So the question isn't whether you have a plan for the next 90 days.
It's whether the numbers you're using to run that plan are real.
Does your team actually know your net margin position today by ASIN, after everything Amazon takes?
If you're not certain, that's where the next 90 day plan needs to start.
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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days.