Every year, the same pattern repeats: Marketers treat Q3 like a warm-up act, the
By Jeffrey Cohen · February 10, 2026 · Curated by George's Blog
Every year, the same pattern repeats: Marketers treat Q3 like a warm-up act, then scramble in October when they realize their campaigns aren't ready for what's coming. There are feed issues. Pacing problems. Automation that doesn't actually automate.