Tinuiti doesn’t just use Skai for activation. They help us build it. I’ve known
By Jeffreycohen · October 27, 2026 · Curated by George's Blog
Tinuiti doesn’t just use Skai for activation. They help us build it.
I’ve known this team for over 10 years. The industry looks very different now. Retail media is fragmented, with hundreds of networks competing for advertisers. Marketers are asking where to invest and how those investments are performing.
What hasn’t changed is what happens when great technology and great agencies work together on real advertiser problems.
Tinuiti brings us customer challenges, and we turn them into better technology. That has helped them scale, and it has made Skai better too.
When you can see across retail media networks, you can see how ads on one network drive sales on another. That’s when optimization gets more efficient. It also makes it easier to answer questions like where to spend the next dollar or how to find another 10% of growth.
Thank you to Simon Poulton, Joe O'Connor, Elizabeth Marsten, Rick Backus and so many others at Tinuiti for a decade-plus of partnership. Excited for what’s next.