Just wrapped a great session at Amazon Ads unBoxed with Tinuiti and eos Products
By Jeffrey Cohen · October 1, 2026 · Curated by George's Blog
Just wrapped a great session at Amazon Ads unBoxed with Tinuiti and eos Products on what it takes to turn a product launch into measurable, incremental growth. The eos women’s body spray launch is a strong example of what happens when full-funnel strategy, AI-powered execution, and incrementality measurement work together.
eos entered a crowded category with zero share. Tinuiti built the full-funnel strategy, while Skai helped power execution through AI-driven optimization, dayparting, budget automation, and iROAS measurement.
The results:
• #1 Best Seller in Women’s Body Spray within eight weeks
• $12 ROAS against a $2 target
• Launch-month sales 42% above forecast
• 81% of Amazon sales associated with Big Game-branded search were incremental
• Big Game iROAS 197% higher than eos’s historical branded-search benchmark
That last piece is especially important.
It’s one thing to see sales increase. It’s another to understand what actually caused that growth. When strategy, execution, and incrementality measurement come together, marketers can move beyond reporting on performance and start proving which investments are creating new demand.
Thanks to Heather Liu, Laura Pulgarin and Scott L. for sharing the story with us at unBoxed.