I'm at unBoxed today, where Amazon Ads just rolled out announcements across medi
By Jeffrey Cohen · September 30, 2026 · Curated by George's Blog
I'm at unBoxed today, where Amazon Ads just rolled out announcements across media buying, measurement, creative, and commerce. Skai was featured at the keynote with Liquid Death There is a lot to digest. Here's my take!
Amazon made its direction clear: advertising is moving toward an agentic model where planning, creative, optimization, measurement, and execution increasingly happen through connected AI-powered workflows. From Amazon Ads Agent and Full-Funnel Campaigns to conversational commerce, faster data, and new agent-ready capabilities, there was a lot announced. But the bigger story isn't any single product. It's Amazon's bet on how advertising will operate in an agentic future and what that means for advertisers managing media well beyond Amazon.