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By Mansour Norouzi · September 8, 2025 · Curated by George's Blog

Amazon just dropped a handy new feature: Automated Responses in Seller Messaging.

If you’ve sold on Amazon, you know the drill, customers ask the same questions over and over:

Now you can set up auto-replies (up to 4000 characters) so those answers go out instantly.

The cool part:

■ Buyers get quick, consistent answers (confidence boost for them).

■ You save time and keep your inbox focused on the stuff that actually needs you.

■ Amazon even shows you how often your response was used and if buyers found it helpful.

Setup is dead simple, pick the ASINs, choose a topic (shipping, warranty, returns, etc.), drop in your reply, and you’re done. You can edit or disable anytime.

I’m curious, what questions would you set up auto-replies for?

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