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By Mansour Norouzi · November 24, 2025 · Curated by George's Blog
Amazon just dropped Sponsored Products Video at Unboxed 2025.
If you're wondering how it actually works — here's what I know.
It's basically a new ad format that lets you showcase product features through short video clips.
Here's the setup:
▪️ You upload 2-5 product videos (7+ seconds each)
▪️ Add feature titles and descriptions for each clip
▪️ The ad shows up in search results
A few things worth noting:
✦ No audio. Amazon strips it out automatically.
✦ Product needs to take up at least 50% of the frame.
✦ No on-screen text, emojis, or branding (unless it's on the product itself).
Once it's live, you can apply bid adjustments just like regular SP campaigns. And you can tweak the videos, titles, and descriptions anytime from the Video tab.
📣 If you're a brand, now's the time to start working on your video creatives. Get them ready before this rolls out to all accounts — early movers will have a real advantage.
Check out the attached slides for the full visual guide on how to set this up.
What are your thoughts on this new format?