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By Mansour Norouzi · December 8, 2025 · Curated by George's Blog
Video Bid Adjustments are here for Sponsored Products!
I’ve been testing the new Sponsored Products Video since the day it launched.
But… impressions have been tiny.
Like 1% of the campaign’s impressions tiny. Basically invisible.
But something interesting just showed up today:
Amazon added Video Bid Adjustments, just like the placement adjustments we use for Top of Search and etc.
So now you can actually push your video to show more often by adding a bid multiplier specifically for video.
I just turned it on to see if it moves the needle.
Honestly, I still haven’t seen this ad show up live myself (a few people told me they have), but the new bid control might push it further.
Chave you seen your Sponsored Products Video ads show up yet? Any impressions so far?