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By Mansour Norouzi · December 30, 2025 · Curated by George's Blog
Amazon is turning Seller Central into a “chat with your data” experience.
If you’re in the new Seller Central experience, you might’ve noticed a few new AI touches popping up. One that really caught my eye is “Explore with Canvas (Beta)”.
With Seller Assistant + Canvas (Beta), you ask questions and Amazon builds a live report (charts, tables, and insights ) using your actual business data.
It’s still early and limited to predefined questions for Canvas
Seller Assistant also has another upgrade. It used to just explain policies and point to reports.
Now it’s actually analyzing real performance data.
You see where this is heading.
➤ Chat with your data. Get answers, not spreadsheets.
This is getting so exiting.