Search | LinkedIn
By Mansour Norouzi · September 22, 2025 · Curated by George's Blog
What can physical brands learn from Gamma’s insane growth?
Gamma (the startup reimagining PowerPoint) went from $0 → $50M ARR in less than 2 years… profitably.
Grant Lee their co-founder, shared the playbook, and while it’s SaaS, the lessons apply directly to CPG.
Here are the 4 big takeaways for physical brands:
1️⃣ Influencer Marketing → Don’t chase the “perfect” creator. Cast wide, test hooks and formats, and then scale the 10% that actually drives virality and sales.
2️⃣ Brand Before Performance → You can’t scale ads on top of weak creative or confusing messaging. Nail packaging, story, and positioning first—ads amplify what’s already there.
3️⃣ User Testing Early → Gamma tested prototypes with real users before launch. For brands, test your packaging, unboxing, and even flavor/format with unbiased people before committing to scale.
4️⃣ Dogfooding → They lived with their own product until its weaknesses screamed out. Same for physical brands—if you wouldn’t reorder your own product, it’s not ready for customers.
Different industries, same truth: experiment broadly, build a brand worth scaling, get feedback early, and never stop using your own product. That’s how you go from zero to breakout growth.
(Original X post linked in the comments 👇)