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By Mansour Norouzi · July 5, 2025 · Curated by George's Blog
Amazon did it again.
This might be one of my favorite updates yet: Custom Analytics.
You can now build your own dashboards with trend charts, tables, and even multi-year views. And the depth here is wild—up to 103 metrics and 20 dimensions to play with. I
t’s fast, flexible, and honestly a huge step forward for getting the data you need without jumping through hoops.
Whoever at Amazon worked on this—just know, this is so appreciated. It’s something we’ve all needed for a while.
We’re already digging into it and will be sharing some videos soon—what it looks like, how to use it, and where it can really shine.
You’ll find it under the Reports menu > Custom Analytics.
(Shoutout to Muhammad Kamran for putting this on my radar 🙌)
This is gonna save teams so much time. Can’t wait to see what others build with it.