36 calls in two weeks. Nearly every brand told me the same thing. TikTok Shop is
By Paul Harvey · October 8, 2026 · Curated by George's Blog
36 calls in two weeks. Nearly every brand told me the same thing.
TikTok Shop is hard. And for most of them, it doesn't make money.
They're right. I still told every one of them to be on it this month.
Because it isn't really a store. It's the top of your funnel. And on TikTok Shop, Black Friday gets decided weeks before anyone touches an ad budget.
This week's Teardown covers the whole plan:
Why you go wide on samples in October.
Why you stop sending them in November and pay for remakes of your winners instead.
Why affiliates finally listen once you hand them proof.
How a handful of us run nearly two dozen shops.
So be honest. When does your Black Friday prep actually start?