The hardest client isn't the one who knows nothing. It's the one who knows loads

By Paul Harvey · October 7, 2026 · Curated by George's Blog

The hardest client isn't the one who knows nothing.

It's the one who knows loads..... about a different game.

Years of Amazon wins. Proper operator. Genuinely sharp.

Then he hands us his TikTok Shop and starts calling plays from the Amazon playbook.

Every number gets checked against what worked on the old channel. Every creator message gets marked like homework. Every week there's a new tool someone in the office read about.

He's not wrong....... He's wrong because he's been right for so long.

A beginner asks "what should we do?"

An expert from the next channel over asks "why aren't you doing it my way?"

#TikTokShop #Ecommerce #AmazonSellers

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