In November I'd send fewer samples on TikTok Shop. Not more. Sounds backwards wi
By Paul Harvey · October 6, 2026 · Curated by George's Blog
In November I'd send fewer samples on TikTok Shop. Not more.
Sounds backwards with Black Friday coming. Hear me out.
By November your October samples have done the expensive bit. The videos are back. You know which handful actually sell.
So stop gambling on free product and back the winners:
1. Find the few affiliate videos that are actually selling.
2. Pour your ad spend on them. This is the month to be aggressive.
3. Take the best one to a UGC platform. Show them the exact video. Say "make me this."
4. Spin up ten versions and run them as ads.
A paid UGC video costs $200 to $300. More than a sample, sure. But you're paying for a video you know works, not a free product you hope gets filmed.
It fixes another problem too. Affiliates aren't lazy, they're drowning. 100 to 200 brand DMs a day, 40 products in the showcase, no idea when your deadline is. Paid creators follow the brief.
Then show your affiliates the winners. Now they've got proof, not a PDF.
Which video would you bet your Black Friday budget on right now?
#TikTokShop #BlackFriday #GMVMax #Ecommerce