TikTok Shop quietly shipped the report every agency/brand has been asking for...
By Paul Harvey · September 2, 2026 · Curated by George's Blog
TikTok Shop quietly shipped the report every agency/brand has been asking for.....
Analytics > AI report.
Still badged NEW.
Yes, 28 metrics in one view. Traffic, efficiency, transactions. More metrics is not the story.
The date picker is the story.
You don't just pick a date range. You pick a campaign. 2025 Holiday Haul. Deals Day. The February campaign. TikTok hands you the exact window it ran the promotion in and shows you what actually happened inside it.
Now cross that with content type and the attribution split, and you can answer the thing every brand argues about on every call.
Is this growth coming from the creators, or from us?
Look at the shop in the screenshot. 11 days. $171k GMV.
Seller-attributed: up 4.3%.
Creator-attributed: up 60.4%.
Go and pull your last campaign. Filter by LIVE vs Video.
Most sellers are still guessing at that. You don't have to.