I read 100,000+ affiliate invites to find the perfect creator outreach message.
By Paul Harvey · July 7, 2026 · Curated by George's Blog
I read 100,000+ affiliate invites to find the perfect creator outreach message.
Turns out the message barely mattered.
Everyone obsesses over what to say to a creator. The pitch. The perfect opener.
So I pulled every invite across 10 TikTok Shop brands to settle it.
Two of those brands sent the exact same message. Word for word.
One got a ~5% response. The other got ~0.6%.
Same words. 8x gap. The only thing that changed was who they sent it to.
Then I tightened it. One brand, one product, one message, three different audience lists.
Response: 14%, then 4%, then 2%.
Product held constant. Copy held constant. Just the list changed.
Targeting is the lever.
Spend 80% of your energy on who you reach. The words matter, but not the way everyone thinks.
Are you rewriting copy when you should be fixing your affiliate audience?
#TikTokShop #Ecommerce #AmazonSellers #SocialCommerce