Amazon already tells you what hours your ads work best at… but the data on this
By Christophermrawlings · May 20, 2026 · Curated by George's Blog
Amazon already tells you what hours your ads work best at… but the data on this is buried in a report so ugly that most sellers never actually do anything useful with it.
That’s where day parting comes in.
We actually have an SOP on this which you can get below.
Anyway, doing day parting right is pretty simple. You just pull the Campaign by Hour reports, combine the last 28 days, run them all through AI, then turn the whole thing into a single clean dashboard
Now you can actually see which hours are bringing in better conversions for you and which hours are just burning spend.
Plus you can see which of your product groups perform best at different times of the day.
This is important because a lot of ad changes sound smart in theory but you don’t really know if they’ve helped unless you can compare the before and after data.
This SOP makes it way easier.
Comment "Day Parting" and i will send you over the SOP... make sure to like this post as well.