Here’s part 3/4 of my story on how Sophie Society got created… My 20s were basic
By Christophermrawlings · May 19, 2026 · Curated by George's Blog
Here’s part 3/4 of my story on how Sophie Society got created…
My 20s were basically one long string of experiments. Some of these were smart and some were pretty ridiculous in retrospect.
I spent a big part of my 20s building stuff like apps, products, ecom brands, random inventions, anything.
Some worked. Most didn’t. So it goes.
One of my bigger wins was a posture improvement ecom brand that went on to sell millions of units across 7 countries.
That taught me something I still believe in hard - business isn’t about having one genius idea. Its about testing fast, learning fast, adjusting and not quitting too early.
Eventually I started Judolaunch to help Amazon sellers rank products. We built it remote from day one, then grew the team internationally, got into 500 Startups, raised the money and then turned it into a real company.
From the outside it probably looked like things were rolling.
And they were at first…and then they very much were not.
But that’s all part of the story, and Part 4/4 is up next where everything blows up and Sophie Society gets built the way it did.