Miami. POSSIBLE . A lot happened. Let me break it down. Including something I di
By Jeffrey Cohen · May 1, 2026 · Curated by George's Blog
Miami. POSSIBLE. A lot happened. Let me break it down. Including something I didn't see coming
We won a Drum Award. Not just any award — the Grand Prix at The Drum Awards for Commerce Media. The work recognized was a partnership with WPP's Wavemaker, Church & Dwight Co., Inc., Incremental, and Skai. The winning entry wasn't a campaign. It was an operating system, daily incrementality modeling from Incremental flowing directly into automated activation inside Skai, with Wavemaker providing strategic oversight. The results across Church & Dwight's brands speak for themselves. Proud of this one: https://lnkd.in/gtKAdeXr
Skai + Walmart DSP. We announced the integration of Walmart DSP, giving advertisers a unified view across search, onsite display, and offsite media. Upper-funnel investment shouldn't be a leap of faith. This makes it measurable. Full details here: https://lnkd.in/gKyf3gxp
Skai + The Trade Desk. We also announced that The Trade Desk DSP is now available natively within Skai. From a brand's point of view, The Trade Desk is one channel alongside Amazon, Google, and the retailers they work with. It's natural for us to bring that into the full picture of what our clients are managing. AdExchanger covered it well: https://lnkd.in/gyZ8BBgM
What I wasn't expecting: Multiple people came up to me and said they don't see me posting as much anymore. Honestly, they're right. I hadn't really thought about it until someone said it out loud. I used to be consistent. I've let that slip.
Maybe this post is a start.
Of course it was great to see so many friends, the best part of a show is always the unstructred time and side conversations.