Amazon has a stupidly cheap way to get more sales and better product content at
By Christophermrawlings · April 30, 2026 · Curated by George's Blog
Amazon has a stupidly cheap way to get more sales and better product content at the same time. And the best bit is most brands are hardly touching it at the moment.
We’re taling about Creator Connections.
If you don’t know Creator Connections, this is Amazons way of helping brands work with creators who can promote their products in exchange for a commission.
The upside to getting Creator Connections right is bigger than most people think as well.
Because you’re getting much more than just more people talking about your product…
You’re also getting photos + videos + content that can make your product page look better and help more shoppers buy.
Here’s a few things you need to get right:
First put the commission rate right there in the campaign name. That makes your offer way more appealing to creators.
Second keep the campaign running longer and be sure to give it a real budget. This helps more creators see it.
Third don’t let follower count distract you. A smaller creator with better engagement and better content might be worth far more than someone with a bigger audience.
Finally do the bit most people skip - pull the numbers to look at who actually drove sales and then focus on the winners. That’s where Creator Connections starts getting really profitable.
Want to see how we generate over $600k in sales using Creator Connections? Comment "Creator Connections" and i will send it all over
This is exactly the kind of work we’ll be doing live inside The AI Amazon PPC Challenge. Its running 27th April to 1st May so come join.
↳ Secure your place - https://bit.ly/47v5xY7