Superior campaign setups are beating out keyword stuffing on Amazon pretty consi
By Christophermrawlings · April 24, 2026 · Curated by George's Blog
Superior campaign setups are beating out keyword stuffing on Amazon pretty consistently these days. Its the simplest ad campaigns that are suddenly making the most money too.
Most sellers havent got the memo yet tbh. So theres a lot of room for smart sellers to pull ahead.
It also means if you’re still running the same setup from last year then theres a good chance you’re leaving sales on the table.
Amazon ads changed a lot in 2026.
Heres 5x campaign setups working really well right now:
Product targeting = lets you show up around competing products
Sponsored Brand Video = Amazon is pushing this hard right now
Category targeting = where you go after a whole group of related products instead of just one keyword
Auto campaigns = now doing a lot more than just “testing”
Audience bid boosts = where Amazon pushes harder when a shopper looks more likely to buy
Its really interesting to see all this after being in the Amazon PPC game this long.
Some of the stuff sellers used to treat like a side tactic are now the thing that gets a lot of their profitable sales.
If you want to see the video of me walking through all of this, comment "video" and i will send it over.
We’re going way deeper on this in the AI Amazon PPC Challenge starting 27th April so be sure to get your tickets while theres still some left.
↳ join or get left behind -