Did you know Amazon lets you put your product right in front of people while the
By Christophermrawlings · April 22, 2026 · Curated by George's Blog
Did you know Amazon lets you put your product right in front of people while they’re on your competitors’ listings?
Way too few sellers are taking advantage of this even now.
Thats a big miss for them and its also a major opportunity for sellers who do use it to get the upper hand.
Putting ads on competing listings like this is called product targeting.
The way it works is instead of waiting for somebody to search and maybe find your product, now you can have Amazon place your ad on another product page.
So if somebody’s looking at a competing item, your product can show up right there next to it.
That’s powerful stuff because it means you’re getting in front of people when theyre already close to buying.
You wont just have random traffic seeing your listing. You’ll have real buying traffic.
This works in more than one type of Amazon ad too which makes it even better. Once you’ve found a setup that works you can repeat it in other campaign types.
Its fairly simple to do. You start by:
1) finding the main competitor products in your category
2) grabbing their product IDs
3) setting up a manual ad campaign
4) choosing product targeting
5) pasting those product IDs in
Now your ad has a shot at showing up on the exact product pages where your ideal customer is already hanging out and ready to buy.
If you’re not doing this there’s a good chance you’re leaving easy traffic on the table so try it out.
We’re breaking this down further inside The AI Amazon PPC Challenge running 27th April to 1st May.
↳ join or get left behind - https://bit.ly/47v5xY7