2026 is the year of LIVE commerce. TikTok said it out loud. Most agencies are st
By Paul Harvey · April 21, 2026 · Curated by George's Blog
2026 is the year of LIVE commerce.
TikTok said it out loud. Most agencies are still asleep.
Here's what landed at Partner Day:
👉 LIVE GMV grew 50% YoY in 2025
👉 Competition is a fraction of what it is in affiliate
👉 Conversion per session is higher
👉 It builds halo into Amazon, Shopify, and retail at the same time
The 2025 LIVE Partner of the Year (Sellery) did 2,000+ monthly LIVE hours.
Crocs did 800 hours in October alone. Those are insane numbers.
Meanwhile, the average brand I speak to does zero.
Not "some." Zero.
The agencies who build LIVE offerings this year will own the next two.
The ones who treat it as an afterthought will be competing on price in 18 months.
TikTok's line: "2026 is the year to start LIVE shopping."
They don't usually spell it out that clearly. When they do, you listen.
Who's actually running LIVE for their brand right now? 👇
#TikTokShop #SocialCommerce #LiveCommerce #Ecommerce