We won on this account because we stopped wasting money bringing in people who w
By Christophermrawlings · March 4, 2026 · Curated by George's Blog
We won on this account because we stopped wasting money bringing in people who were never going to buy. Instead we made the listing do a way better job of selling once people landed on it.
Sales went from $11.7K to $30.8K/month (from Nov to Jan) and it actually got cheaper to grow:
- ACoS: 43.7% to 27.4%
- Conversion Rate (CVR): 10.7% to 11.8%
- Profit went from a few hundred dollars to thousands
We did this by adding negative keywords to auto + broad so we stopped paying for clicks that don’t become sales. This cleaned up a lot of the junk traffic.
Then we doubled down on the search terms that were already getting us sales instead of spraying budget everywhere like a water cannon.
We tightened up visuals (main image & A+) so shoppers understood the product faster.
And we went hard on Creator Connections by sending 20-40 samples (instead of the 1-2 samples a lot of sellers send) to get way more creator videos. The important point is we only picked creators who actually make good content though.
Pretty simple setup but it got a big payoff.
If you want to see where you are leaving money on the table comment "audit" and we will break it all down for you.