I recently sat down with the Retail Razor 🏷 Podcast to break down the biggest f
By Jeffrey Cohen · February 18, 2026 · Curated by George's Blog
I recently sat down with the Retail Razor 🏷 Podcast to break down the biggest findings from Skai's 2026 State of Retail Media Report
We covered a lot of ground, but a few things stood out:
● The performance gap is widening. Only 31% of brands qualify as retail media Leaders, and the divide isn't about budget. It's about operational infrastructure, measurement sophistication, and execution capability.
● Incrementality is the industry's Achilles heel. It ranks #3 in budget decision factors, yet 75% of advertisers still can't measure it effectively. You can't optimize what you can't measure.
● Agentic commerce is coming faster than most brands are ready for. When AI agents are making purchase decisions on behalf of consumers, optimizing for algorithmic recommendations isn't optional, it's survival.
The full conversation goes deep on DSP migration, Amazon's expanding advantage, video format shifts, and what the data says about where #GenAI is actually delivering value (vs. hype).
Thank you to 🏷 Ricardo Belmar and Casey Gordon for hosting me. Enjoy the listed: 🎧 link to the episode in the comments.