Amazon just made Sponsored Brands Product Collection ads way easier to scale....
By Christophermrawlings · February 4, 2026 · Curated by George's Blog
Amazon just made Sponsored Brands Product Collection ads way easier to scale. Most sellers aren’t gonna realize whats changed until competitors start taking their clicks though:
1) Now you can now show 3 to 10 products in one ad
Before now you had to squeeze your whole lineup into 3 spots. Now you can show a range of products.
2) Amazon can “auto-pick” which products show
Amazon can swap in the most relevant items from your catalog based on what the shopper is looking at right now (but you can still choose what products show if you want).
3) Less setup + faster launches.
More product details will show inside the ad. You don’t need to mess around with custom headlines or images just to get the ad live anymore.
Amazon is pushing harder into “smart ads”. People who test this early will probably get more eyeballs and more clicks for cheaper.
Run one test this week with AI selected products vs manual selection and see which one gets you more sales.