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By Mansour Norouzi · September 1, 2024 · Curated by George's Blog
📊 Mobile Takes Over in 2024: Is Your Brand Keeping Up?Just analyzed a CPG brand data on Amazon comparing 2023 to 2024. Here are the key takeaways:➤ Mobile Dominance: Page views on mobile increased by 8%, now at 72% of total views. Sessions on mobile also up by 7%.➤ Engagement Win: Page views per session increased for both mobile (+13%) and browser (+10%).While not all brands see year-over-year increases, mobile consistently shows higher engagement compared to browser.What does this mean for e-commerce brands?■Mobile optimization is no longer optional; it's critical■Focus on creating seamless mobile experiences■Don't neglect desktop, but prioritize mobile-first strategies■Investigate ways to increase engagement on both platforms🧠What strategies have you found most effective for enhancing the mobile shopping experience?