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By Adam Mellott · September 24, 2025 · Curated by George's Blog
Amazon’s Fall Prime Event runs October 7-8. Walmart just announced Fall Deals, October 7-12, a full FOUR days longer. Both platforms are fighting for share of wallet in what’s become the “Q4 kickoff” in recent years, and Walmart isn't sleeping!
How can brands take advantage of both?
👉 Shoppers will be active on both platforms. Sync promotions, ad copy, and messaging across Amazon + Walmart to capture halo effect.
👉 Adjust budgets by window, Amazon is short + high-intensity (2 days) while Walmart is extended (6 days). Control spend pace so you don’t burn through budget too early. If you're on a fixed budget, plan on an aggressively frontloaded October!
👉 Leverage platform strengths.
➡️ Amazon: Sponsored Ads + DSP for precision audience targeting and remarketing.
➡️ Walmart: Homepage features, Sponsored Product & Display to capitalize on extra browsing days. UTILIZE VIDEO!
👉Test cross-channel lift. Shoppers compare prices across platforms. Analyze how promotions on one platform influence velocity & CVR on the other.
#amazonads #walmartads #primeday #fallprimeevent #retailmedia #btrmedia