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By Adam Mellott · October 23, 2025 · Curated by George's Blog
General reminder that we DO have budget rule capabilities at the campaign-level where we can increase budgets by x% at specific time of day or across specific events or custom date ranges. Furthermore, we lean into Ad Spend relative to Conversion Rate & Impressions by hour at BTR Media to drill down on spend+conversion timing across core Category & Awareness initiatives.
The golden question - We know Amazon shoppers love to basket-build throughout the day and purchase their full cart in the evening hours. Does this correlate with an increase in general browsing early in the day + expected downard spend trend in the evening hours BUT WITH a substantial CVR improvement alongside that spend trend?
Getting data behind additional evening spend should answer that question for us... 🤠 Test, test, test!
#amazonads #amazonadvertising #amazonppc #retailmedia #btrmedia