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By Adam Mellott · September 24, 2025 · Curated by George's Blog
Turning Conversations into SOPs with AI! 🤠 Over the past few months, our Head of DSP Austin Hoggatt and I have been consulting a large brand on how to set up, execute, and optimize Amazon DSP.
The challenge - A 60-minute weekly call can be packed with insights and best practices, but unless those insights are captured and systemized, they ultimately disappear. If you're familiar with the fast-moving agency dynamic, you should understand how things can get lost here.
Here’s my workflow that I've been utilizing to make sure all of these DSP insights get captured, both for the brand and for internal training purposes:
1️⃣ Full recording of each DSP call, file saved with date + topic
2️⃣ Upload recordings into Google Drive → download the call transcript
3️⃣ Drop the transcript into ChatGPT with a simple prompt like:
“Turn this into a one-pager / SOP that my team can use for training and execution in BTR Media University.” (My GPT account is very familiar with my BTR Media University project, so I can get by with a simple prompt, but that's not to say I haven't invested a ton of time in educating the tool on my workflow, BTR Media University purpose & formatting, etc).
4️⃣ What's produced is a clean, step-by-step SOP which is customized to the exact challenges we’re solving on DSP.
The result?
👉 No more lost knowledge
👉 Faster DSP training for new hires or those who want further DSP education
👉 A growing living library of DSP playbooks built directly from real client strategy
This process has saved me a ton of time! If you're interested in seeing this DSP SOP project, drop a comment below or shoot me a DM. Also - If you have specific topics that you'd like to see turned into a "how to," I am all ears!
#amazonads #amazonadvertising #amazondsp #retailmedia #btrmedia